---
title: "Retention-Positive Recruitment: Leveraging Pre-Enrollment Data to Keep Students Coming Back"
description: Leverage pre-enrollment data to recruit and retain students effectively. Understand how behaviors impact retention and inform enrollment investments smartly. Access the presentation now!
---

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# Resources

## Request the Recording:

## Retention-Positive Recruitment: Leveraging Pre-Enrollment Data to Keep Students Coming Back

With the demographic cliff on the horizon, having the data you need to effectively recruit students who will retain is more imperative than ever.

Learn how your institution can begin leveraging student-record-level admission data years before students ever set foot on campus by gauging individual retention risk based on several factors, including:

- Source of inquiry
- When a student first inquires
- Inquiry consumer data
- Geographic location

...and more!

Gain a greater understanding of how pre-enrollment behaviors impact retention ... and how you can use that insight to more smartly inform your up-funnel enrollment investments.

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