---
title: "The Proactive Enrollment Leader: Applying Lessons Learned to the Upcoming Cycle"
description: Learn from enrollment leaders on how to proactively navigate market disruptions in higher ed. Gain insights on FAFSA delays, changing search landscape, and more for the upcoming cycle. Access the recording now!
---

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## The Proactive Enrollment Leader: Applying Lessons Learned to the Upcoming Cycle

Too often, higher ed is forced to react to market disruptions as opposed to taking a more proactive approach. Watch the recording from a forward-focused panel discussion featuring two enrollment leaders who are acting with purpose by using lessons learned from the past to inform their strategy and planning for the upcoming cycle. 

Topics covered include:

- Tactics to inoculate your school from another possible FAFSA delay this fall
- How the changing Search landscape and emerging channels are altering recruitment and marketing strategies
- Preparing for early ripple effects from the Supreme Court’s ruling on affirmative action 

Gain actionable advice that will keep you ahead of the curve during the cycle ahead! 

### Panelists

![lauren](https://content.marketviewedu.com/hs-fs/hubfs/lauren.png?width=200&height=200&name=lauren.png "lauren")

**Lauren Jensen**  
Vice President for Enrollment Strategy

Calvin University

![donnell](https://content.marketviewedu.com/hs-fs/hubfs/donnell.png?width=200&height=200&name=donnell.png "donnell")

**Donnell Wiggins**  
Associate Vice President for Strategic Enrollment Management and Dean of Admission

 University of Dayton

![Alex Color - Copy](https://content.marketviewedu.com/hs-fs/hubfs/Alex%20Color%20-%20Copy.png?width=200&height=200&name=Alex%20Color%20-%20Copy.png "Alex Color - Copy")

**Alex White**  
Founding Partner, Business Development

MARKETview

*Moderator* 

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