--- title: "The Proactive Enrollment Leader: Applying Lessons Learned to the Upcoming Cycle" description: Learn from enrollment leaders on how to proactively navigate market disruptions in higher ed. Gain insights on FAFSA delays, changing search landscape, and more for the upcoming cycle. Access the recording now! --- [Skip to content](https://content.marketviewedu.com/proactive-enrollment-leader#main-content) [![](https://content.marketviewedu.com/hubfs/raw_assets/public/MARKETView_September2021/images/Header_logo.svg)](https://marketviewedu.com/) [Home](https://marketviewedu.com/) [Platform](https://marketviewedu.com/platform/) [Admissions View](https://marketviewedu.com/platform/#admissions) [Prospect View](https://marketviewedu.com/platform/#prospect) [Financial Aid View](https://marketviewedu.com/platform/#aidview) [Retention View](https://marketviewedu.com/platform/#retention) [Additional Services](https://marketviewedu.com/additional-services/) [Financial Aid Services](https://marketviewedu.com/additional-services/#aid-services) [Enrollment Marketing](https://marketviewedu.com/additional-services/#marketing-services) [Resources](https://marketviewedu.com/resources/) Our latest insights [All ResourcesBrowse our latest enrollment insights](https://marketviewedu.com/resources/) [BlogRead expert analysis, grounded in our data](https://marketviewedu.com/blog/?type=blog) Company [EventsAttend in-person and virtual events](https://marketviewedu.com/about-us/events/) [NewsGet the latest MARKETview company news](https://marketviewedu.com/about-us/news/) [About](https://marketviewedu.com/about-us/) [Mission and ValuesLearn what drives us](https://marketviewedu.com/about-us/) [LeadershipMeet our leadership team](https://marketviewedu.com/about-us/leadership/) [CareersHelp our partners reach their enrollment goals](https://marketviewedu.com/about-us/careers/) [Contact UsSpeak with our team](https://marketviewedu.com/contact-us/) [Login](https://app.marketviewedu.com/login) [Book a Demo](https://meetings.hubspot.com/bryan-woodward/marketview-demo?uuid=00c5c865-b036-4a96-98f4-1decbfbb1f67) Menu [![](https://content.marketviewedu.com/hubfs/raw_assets/public/MARKETView_September2021/images/Header_logo.svg)](https://marketviewedu.com/) [Home](https://marketviewedu.com/) [Platform](https://marketviewedu.com/platform/) [Admissions View](https://marketviewedu.com/platform/#admissions) [Prospect View](https://marketviewedu.com/platform/#prospect) [Financial Aid View](https://marketviewedu.com/platform/#aidview) [Retention View](https://marketviewedu.com/platform/#retention) [Additional Services](https://marketviewedu.com/additional-services/) [Financial Aid Services](https://marketviewedu.com/additional-services/#aid-services) [Enrollment Marketing](https://marketviewedu.com/additional-services/#marketing-services) [Resources](https://marketviewedu.com/resources/) [All ResourcesBrowse our latest enrollment insights](https://marketviewedu.com/resources/) [BlogRead expert analysis, grounded in our data](https://marketviewedu.com/blog/?type=blog) [EventsAttend in-person and virtual events](https://marketviewedu.com/about-us/events/) [NewsGet the latest MARKETview company news](https://marketviewedu.com/about-us/news/) [About](https://marketviewedu.com/about-us/) [Mission and ValuesLearn what drives us](https://marketviewedu.com/about-us/) [LeadershipMeet our leadership team](https://marketviewedu.com/about-us/leadership/) [CareersHelp our partners reach their enrollment goals](https://marketviewedu.com/about-us/careers/) [Contact UsSpeak with our team](https://marketviewedu.com/contact-us/) [Login](https://app.marketviewedu.com/login) [Book a Demo](https://meetings.hubspot.com/bryan-woodward/marketview-demo?uuid=00c5c865-b036-4a96-98f4-1decbfbb1f67) # Resources ## Request the Recording: ## The Proactive Enrollment Leader: Applying Lessons Learned to the Upcoming Cycle Too often, higher ed is forced to react to market disruptions as opposed to taking a more proactive approach. Watch the recording from a forward-focused panel discussion featuring two enrollment leaders who are acting with purpose by using lessons learned from the past to inform their strategy and planning for the upcoming cycle.  Topics covered include: - Tactics to inoculate your school from another possible FAFSA delay this fall - How the changing Search landscape and emerging channels are altering recruitment and marketing strategies - Preparing for early ripple effects from the Supreme Court’s ruling on affirmative action Gain actionable advice that will keep you ahead of the curve during the cycle ahead!  ### Panelists ![lauren](https://content.marketviewedu.com/hs-fs/hubfs/lauren.png?width=200&height=200&name=lauren.png "lauren") **Lauren Jensen** Vice President for Enrollment Strategy Calvin University ![donnell](https://content.marketviewedu.com/hs-fs/hubfs/donnell.png?width=200&height=200&name=donnell.png "donnell") **Donnell Wiggins** Associate Vice President for Strategic Enrollment Management and Dean of Admission University of Dayton ![Alex Color - Copy](https://content.marketviewedu.com/hs-fs/hubfs/Alex%20Color%20-%20Copy.png?width=200&height=200&name=Alex%20Color%20-%20Copy.png "Alex Color - Copy") **Alex White** Founding Partner, Business Development MARKETview *Moderator*  [Platform](https://marketviewedu.com/platform/) [Admissions View](https://marketviewedu.com/platform/#admissions)[Prospect View](https://marketviewedu.com/platform/#prospect)[Financial Aid View](https://marketviewedu.com/platform/#aidview)[Retention View](https://marketviewedu.com/platform/#retention) [Services](https://marketviewedu.com/additional-services/) [Financial Aid Services](https://marketviewedu.com/additional-services/#aid-services)[Enrollment Marketing](https://marketviewedu.com/additional-services/#marketing-services) [Resources](https://marketviewedu.com/resources/) [Blog](https://marketviewedu.com/blog/?type=blog)[Events](https://marketviewedu.com/about-us/events/)[News](https://marketviewedu.com/about-us/news/) [About](https://marketviewedu.com/about-us/) [Leadership](https://marketviewedu.com/about-us/leadership/)[Careers](https://marketviewedu.com/about-us/careers/)[Contact Us](https://marketviewedu.com/contact-us/) [![](https://content.marketviewedu.com/hubfs/raw_assets/public/MARKETView_September2021/images/Footer_logo.svg)](https://marketviewedu.com/) 1407 Summit Ave., Richmond, VA 23230 Follow along [LinkedIn](https://www.linkedin.com/company/marketvieweducationpartners/) Subscribe to our newsletter By subscribing you agree to receive emails from MARKETview and to our [Privacy Policy](https://marketviewedu.com/privacy-policy/). You can unsubscribe at any time. © 2026 MARKETview Education Partners, LLC & MARKETview Technology, LLC [Privacy Policy](https://marketviewedu.com/privacy-policy/)[Terms](https://marketviewedu.com/terms-conditions/)[Accessibility](https://marketviewedu.com/marketview-accessibility-statement/) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://5537338.fs1.hubspotusercontent-na1.net/hubfs/5537338/7.24.24%20Proactive%20Enrollment%20Leader%20Webinar/7.24.24%20Proactive%20Enrollment%20Leader%20Webinar.mp4", "dateModified" : "2025-02-18T20:24:58.106Z", "duration" : "PT31M11.28S", "height" : 720, "name" : "7.24.24 Proactive Enrollment Leader Webinar", "thumbnailUrl" : "https://site.marketviewedu.com/hubfs/7.24.24%20Proactive%20Enrollment%20Leader%20Webinar/7.24.24%20Proactive%20Enrollment%20Leader%20Webinar.mp4/medium.jpg", "uploadDate" : "2024-07-24T19:04:57.303Z", "width" : 1280 } ```