The Covid Class

The COVID-19 pandemic created massive disruption across all sectors of society, and higher education was certainly not immune. As institutions made rapid operational adjustments to react to the global crisis, students and families quickly veered from their traditional college search and enrollment behavior.

This was especially true for the Entering Class of 2023, or as we refer to these students, the “Covid Class.”

In this eBook, we’ll explore how the Covid Class behaved differently at each stage of the funnel: Inquiry, Application, Admit, and Deposit. 
Some of the questions that we will answer include:
  • How did the pandemic affect the volume and source of inquiries?
  • What are the new application preferences and timing behaviors of students?
  • How have yield and admit rates shifted among different institution types?
  • What effect has the pandemic had on the composition and characteristics of deposit pools?
Download your copy of "The Covid Class" eBook to see the answers to these questions and more insights from MARKETview.