--- title: "Webinar: From Hype to Impact – Using AI to Drive Enrollment Results" description: Discover how trustworthy data enhances AI's role in driving enrollment success. Access expert insights and presentation slides from our recent webinar. --- [Skip to content](https://content.marketviewedu.com/ai-mark-webinar#main-content) [![](https://content.marketviewedu.com/hubfs/raw_assets/public/MARKETView_September2021/images/Header_logo.svg)](https://marketviewedu.com/) [Home](https://marketviewedu.com/) [Platform](https://marketviewedu.com/platform/) [Admissions View](https://marketviewedu.com/platform/#admissions) [Prospect View](https://marketviewedu.com/platform/#prospect) [Financial Aid View](https://marketviewedu.com/platform/#aidview) [Retention View](https://marketviewedu.com/platform/#retention) [Additional Services](https://marketviewedu.com/additional-services/) [Financial Aid Services](https://marketviewedu.com/additional-services/#aid-services) [Enrollment Marketing](https://marketviewedu.com/additional-services/#marketing-services) [Resources](https://marketviewedu.com/resources/) Our latest insights [All ResourcesBrowse our latest enrollment insights](https://marketviewedu.com/resources/) [BlogRead expert analysis, grounded in our data](https://marketviewedu.com/blog/?type=blog) Company [EventsAttend in-person and virtual events](https://marketviewedu.com/about-us/events/) [NewsGet the latest MARKETview company news](https://marketviewedu.com/about-us/news/) [About](https://marketviewedu.com/about-us/) [Mission and ValuesLearn what drives us](https://marketviewedu.com/about-us/) [LeadershipMeet our leadership team](https://marketviewedu.com/about-us/leadership/) [CareersHelp our partners reach their enrollment goals](https://marketviewedu.com/about-us/careers/) [Contact UsSpeak with our team](https://marketviewedu.com/contact-us/) [Login](https://app.marketviewedu.com/login) [Book a Demo](https://meetings.hubspot.com/bryan-woodward/marketview-demo?uuid=00c5c865-b036-4a96-98f4-1decbfbb1f67) Menu [![](https://content.marketviewedu.com/hubfs/raw_assets/public/MARKETView_September2021/images/Header_logo.svg)](https://marketviewedu.com/) [Home](https://marketviewedu.com/) [Platform](https://marketviewedu.com/platform/) [Admissions View](https://marketviewedu.com/platform/#admissions) [Prospect View](https://marketviewedu.com/platform/#prospect) [Financial Aid View](https://marketviewedu.com/platform/#aidview) [Retention View](https://marketviewedu.com/platform/#retention) [Additional Services](https://marketviewedu.com/additional-services/) [Financial Aid Services](https://marketviewedu.com/additional-services/#aid-services) [Enrollment Marketing](https://marketviewedu.com/additional-services/#marketing-services) [Resources](https://marketviewedu.com/resources/) [All ResourcesBrowse our latest enrollment insights](https://marketviewedu.com/resources/) [BlogRead expert analysis, grounded in our data](https://marketviewedu.com/blog/?type=blog) [EventsAttend in-person and virtual events](https://marketviewedu.com/about-us/events/) [NewsGet the latest MARKETview company news](https://marketviewedu.com/about-us/news/) [About](https://marketviewedu.com/about-us/) [Mission and ValuesLearn what drives us](https://marketviewedu.com/about-us/) [LeadershipMeet our leadership team](https://marketviewedu.com/about-us/leadership/) [CareersHelp our partners reach their enrollment goals](https://marketviewedu.com/about-us/careers/) [Contact UsSpeak with our team](https://marketviewedu.com/contact-us/) [Login](https://app.marketviewedu.com/login) [Book a Demo](https://meetings.hubspot.com/bryan-woodward/marketview-demo?uuid=00c5c865-b036-4a96-98f4-1decbfbb1f67) # Resources ## Request the Recording ## Webinar: From Hype to Impact – Using AI to Drive Enrollment Results Today’s competitive enrollment market demands speed, and leveraging AI might seem like the easy answer — but it’s not that simple. If you are relying on AI tools that aren’t built on trustworthy data, the output won’t reflect market realities. During this webinar, two industry experts discussed the importance of having a robust, trustworthy data source as a foundation for your AI usage. Specific topics presented include:  - How the higher ed landscape is currently operationalizing AI. - Using real-time, comparative data as a source of truth for your AI queries. - Focusing AI on the areas that matter most to enrollment and revenue success. We also previewed our newest innovation that combines the accuracy of MARKETview data with the efficiency of AI to uncover the impactful insights you’re looking for faster than ever before.   ### Just want to see the slides? 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You can unsubscribe at any time. © 2026 MARKETview Education Partners, LLC & MARKETview Technology, LLC [Privacy Policy](https://marketviewedu.com/privacy-policy/)[Terms](https://marketviewedu.com/terms-conditions/)[Accessibility](https://marketviewedu.com/marketview-accessibility-statement/) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://content.marketviewedu.com/media-transcripts/216204496989/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://5537338.fs1.hubspotusercontent-na1.net/hubfs/5537338/video_assets/216204496989/inherited/web_optimized.mp4", "dateModified" : "2026-06-30T20:32:48.405Z", "duration" : "PT39M35S", "height" : 1080, "name" : "webinar__from_hype_to_impact_–_using_ai_to_drive_enrollment_results_v2 (1080p)", "thumbnailUrl" : "https://site.marketviewedu.com/hubfs/6.30.26%20AI%20and%20MARK%20Webinar/webinar__from_hype_to_impact_%E2%80%93_using_ai_to_drive_enrollment_results_v2%20(1080p).mp4/medium.jpg", "uploadDate" : "2026-06-30T20:27:22.568Z", "width" : 1920 } ```