Report:
2023 MARKETview Partner Survey
For the theme of our inaugural launch of the MARKETview Partner Survey, we chose to address the question of “Is the enrollment profession at a crossroads?”
To get the answers, we focused our attention on the key disruptors affecting the higher education industry, including:
- Updates to FAFSA
- The affirmative action ruling
- Test optional policies
- College Board changes to sophomore/junior search
- Tuition resets and NTR adjustments
This survey was administered to senior decision-makers at MARKETview partner colleges and universities. We bundled responses into three main areas of focus:
- Enrollment Planning and Feasibility
- Financial Budgeting and Support
- Data Analytics and Proficiency
We invite you to consider the findings from our survey and let us know if you have questions or would like to discuss any aspect of this report in more depth.