2023 MARKETview Partner Survey

For the theme of our inaugural launch of the MARKETview Partner Survey, we chose to address the question of “Is the enrollment profession at a crossroads?”  

To get the answers, we focused our attention on the key disruptors affecting the higher education industry, including: 

  • Updates to FAFSA
  • The affirmative action ruling
  • Test optional policies
  • College Board changes to sophomore/junior search
  • Tuition resets and NTR adjustments 

This survey was administered to senior decision-makers at MARKETview partner colleges and universities. We bundled responses into three main areas of focus:

  1. Enrollment Planning and Feasibility

  2. Financial Budgeting and Support

  3. Data Analytics and Proficiency
This report touches on these topical areas to uncover objective insights that institutions can use to make the most informed decisions around addressing the needs of multiple constituents and stakeholders campuswide. 

We invite you to consider the findings from our survey and let us know if you have questions or would like to discuss any aspect of this report in more depth.